If you want to start a business, you are going to have to put in the work. It just isn’t enough to open your doors and expect your customers to walk in the door. You have to get customers. You need to promote your products or services. Before the internet, it was a matter of deciding between a brochure, a flyer, or a newspaper ad. But today is a whole other ball game. The possibilities are endless, and because of the diverse options, they can also be overwhelming.
So if you struggle to figure out how to advertise your brand or even what your options are, you’ve come to the right place. Here we will cover the seven best ways to advertise your brand when you are on a budget. Whether you own a movie theater, a stock market blog, or an ice cream shop, at least one of these options can work for you.
Google is one of the best ways to advertise your business, and not all of the Google options have to be expensive.
Get Your Business Profile in Order
The only reason the world knows about Netflix is that it’s on your remote control, your TV, and just about anywhere you look. It is this that has made Netflix earnings skyrocket for investors. So take the idea and run with it. Why not put your brand where people look? You can even do it for free. How? By creating and verifying your Google Business Profile. Your profile allows you to show up in Google Maps, and Google helps people find you when they are searching locally. This is a free Google My Business Account that you can optimize as you grow.
Every business needs a website, no matter what your products or services are. Your website is the place your customers go to to find information or products they want. It also helps promote your business, even if your customers first find you on social media or through your Google listing.
Your website is the basis for any ad you run in the future. Your landing page is on your website, and when you post on social media, it should link to your website. If everything flows into your website, you can check the analytics and see which advertising method works best for your audience.
Today, there are all kinds of options for websites, but invariably you will need to pay for your website to get one that you can promote your business with.
Search Engine Optimization
SEO is not just one thing. It is a set of actions that together align your business with Google’s needs. Optimize for your searchers with pertinent information, fast loading pages, and signs that show others you are an experienced business owner, and Google will give your small business just as much of a chance as any of the large businesses.
A Business Blog
Content is important, and you can’t have effective SEO without it. A blog should produce educational content in your voice. It should answer the questions users have about your products or services. A blog that shows your expertise shows you have a genuine desire to help your customers and becomes an ideal promotional tool for your business. Promote your posts on newsletters, via social media, and make them into downloadable guides to share with others.
SEO can help get your website to the top of the results page, but it is a process that can take a long time. Google Ads offer a quicker way of promoting your business. These are the ads that come up at the top of the search engine results page. You can budget any amount for these ads, but you must make it consistent however much you decide to spend.
Effectively Promote Any Business With or Without Money Online
There are many options to help you promote your business, and your budget doesn’t have to be huge to start. Most of these tips are free and can quickly pay off by increasing your customer base so you can add more funds to your advertising budget.