How to Get Attendees to Come to Your Virtual Event

by Alex Schnee

Now that virtual events have become the norm, you have more competition than ever to get people to attend yours. Finding ways to promote your event, offering seamless registration, and more can take time and effort, as well as some planning. However, a successful online event can go a long way toward attracting the right customers for your business or provide a sense of community when people can’t get together in person.


Here’s what you need to know when it comes to putting together a virtual event that does well.

Know the format

Will you be providing a panel? How many people are you expecting to attend the event? Knowing how you want to run it can make a big difference when it comes to how you will set up the proper technology, what speakers or performers will need, and more. The more organized your event is, the more professional it will come off as to attendees—and the more likely they are to recommend your future events to others.

Promote in advance

While you want to make sure to promote your event a day or two before it happens, you should also make an effort to get the word out there long before the event actually runs. You might want to put together a budget for ads if possible, promote on social media and your email list, and ask others to talk about it, as well. The more you promote your event, the more likely you are going to get interest. It’s often worth it to have a marketing plan that starts at least a few weeks before the date of the actual event.

Provide easy registration

You might be surprised how quickly potential attendees might run the other way if they have a difficult registration. If you are offering registration on your website, then you might want to consider looking at a plugin like Eventbrite WordPress so things run as seamlessly as possible. The better the checkout process and information available to registrants, the more likely they are going to follow through and end up purchasing a ticket. You might also want to think about offering a help page so if they run into any problems, they can double check with that to make sure they are doing it correctly.

Email information in advance

A day or two before your event, be sure to send out the necessary information for everyone to join. If you need people to mute their microphones or show up at a certain time, be sure to include that, as well. You might even want to send out more than one email to make sure that the message was received and that guests know what ti expect if they missed it the first time.

In summary

After implementing these strategies, you’re much more likely to have a successful event where people will show up. Take time to really get the word out there and to make the event itself worth attending.

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