These days, a lot of customers do their research online before they visit a physical store. With more people turning to the internet for answers, ideas, and suggestions, it only makes sense for businesses to have a solid online presence.
One of the best ways business owners can get in front of their customers is to add their company information to local listing websites like Direct Local Services. These online directories are like phonebooks that are usually categorized by industry and list major information about different businesses in a local area.
How Local Directory Services Works
When users click on local directories, they will get a choice of dozens of local businesses from which to pick. Information such as hours of operation, phone number, address, and even reviews for businesses can be found in these directories. Business owners who don’t take the time to update or create a local listing profile for their businesses will miss out on good business opportunities. In fact, this can also lead to posting missing or inaccurate information on directories, leaving users frustrated. Those who don’t want to hand customers off to their competitors must concentrate on adding their company information to local business listings.
Benefits of Online Directories
Below are the main reasons why online directories are vital for the survival of your business in this age where online search is mainstream:
- Enhance online presence. Adding your company information to as many business directories will make your brand appear in search results more frequently. Think of every local listing profile as another business website. Ensure it is up-to-date, with lots of photos of your offerings, and offers contact information like email and phone number. Keep in mind that around 50% of mobile queries have local intent, thus, if your business shows up in a local listing, you will significantly improve your online mobile presence.
- Boost your SEO efforts. You invest in search engine optimization (SEO) to make sure your site appears on top of search results for targeted keywords. Local business directories also optimize for these keywords. Because they have high domain authority, they may appear higher in search results for the same keywords.
- Increase the visibility of your website. Creating or updating your business profile on an online directory will increase your brand’s visibility. Ensure to include as much information as possible. For example, a lot of directories let business owners upload a company logo. Create a logo that looks good online so you can add it to the listing site and your website.
- Improve the reputation of your business. Online business directories let customers leave a review about their experience with your product or service. Although many business owners dread reviews, they allow you to improve your business reputation. Did you know that even a negative review can be turned into a positive learning experience when handled correctly? Just ensure to communicate effectively to your clients or customers. You can share these reviews on your social media pages and even publish them on your website.