Expert manufacturers and packaging services agree that brands need to explore more with corrugated boxes. The chief purpose of packaging is to ensure that the product reaches the customers in the condition as intended, but packaging is also an important tool for marketing. Creating a good unboxing experience for your customers can change the perception of the product and the brand, and in this post, we are reviewing aspects related to corrugated boxes manufacturing.
Consider the structure and design
Long before you place an order for corrugated boxes, what needs immediate attention is the structure and design of the packaging material. Typically, the objectives are rather simple –
- To create an effective box that protects the product
- To ensure that the box endures the shipping process
- To get the packaging materials ready in budget
- To create an unboxing experience that adds value to the brand
- And finally, to get the order for corrugated boxes ready in time
When it comes to the design and structure, you have to improve efficiency while focusing on the design. Customization is the key in that context, and you need a company that can actually handle customized orders for corrugated boxes.
Ask the manufacturer to get involved
The first step is to find a corrugated box manufacturer you can rely on. This may take some initial homework, but select a company that specifically helps with structure design and conceptualization. Getting the manufacturer involved has some amazing benefits. Firstly, you will get a fair idea of how to get the design right while focusing on the price at the same time, and secondly, such manufacturers allow you to explore the options and trends with corrugated boxes. This allows brands to experiment and do more with custom packaging without spending a fortune.
Find ways to improve packaging
While experimentation is the key to enhance packaging, you also have to learn from the market. The very basic idea is to check what your immediate competitors are doing and take notes from their mistakes and successes. As the second option, you can ask your customers to get involved in form of surveys, so that your brand has a fair idea of what people expect from the product and the way it is delivered to them.
Product protection is important for sure, but shape, design, print, and overall efficiency of the corrugated boxes are aspects to consider. Start your journey by finding a company that specializes in custom packaging.