If you want the products in your e-commerce store to sell well, then you need to follow the tips of business experts. After all, they have the experience and prowess that brought them to where they are today.
Make sure that you succeed in your e-commerce venture by following these recommendations:
Familiarize yourself with the three types of site visitors.
There are three kinds of clients who visit your online store. These are first-time customers, lurking clients who haven’t bought anything, and repeat buyers who have purchased something from the past.
In other words, you need to pay attention to all these kinds of customers if you want to make a conversion.
For first-time buyers, you need to offer an attractive incentive, such as a free shipping coupon or a discount code.
For clients who have not bought anything yet, you may convert them by presenting them with helpful content, such as FAQs, and make them more visible.
For your valued patrons, suggesting items related to their previous purchases will make them want to buy again.
That said, you need to observe various reeling techniques if you want these three kinds of customers to start buying.
Have three brand story versions.
The number three is the magic number for e-commerce. Just as you need to work on your three types of customers, you need to have three brand story versions ready as well.
The first is the long version, which should cover the entire webpage. This should detail the journey of creating your store.
It should be included in the founder’s story or the About page. You could use this in several ways, such as that of a welcome series. At the same time, your influencers can use this during their unboxing experience.
A short version, on the other hand, should detail your founding in just one paragraph. You can use this in your product confirmation or cart abandonment email.
If you think that it’s hard to condense years of work in one paragraph, know that you need to truncate this in a shorter form – one sentence, to be exact. This headline version is the one you need to inject in social bios, ad spaces, and other areas that are pressed for space.
Note your conversion rates.
Say that you are running different marketing campaigns. You’ll see if they’re effective or not by studying your conversion rates.
Generally speaking, the ideal conversion rate for a sign-up campaign should be at least 1%. This is an acceptable rate since you’re only asking for an email address.
As for a coupon campaign where you provide a discount code, you should convert at least 5% of your clients.
When it comes to an enter-to-win campaign, the conversion rate should be at least 10%. After all, a lot of customers usually sign up for a chance to win freebies.
If you get these rates, then it means you’re marketing your store pretty well. If not, it’s time for you to re-evaluate your current strategies.
Cart savers will significantly help your store out.
Nowadays, the cart abandonment rate ranges from 55% to 80%. Imagine the revenue you stand to lose because of this.
If you want to reduce this by 10% to 20%, you need to have a cart saver installed in your online store.
A cart saver can provide a tempting deal just when the buyer is about to leave the cart. In some instances, it can send an email reminder for an unfinished purchase.
If you’re curious about how many reminders to send, check out Matthew Lepre reviews for recommendations in generating three emails within 48 hours.
The first should be sent an hour after cart abandonment. The second should be sent 24 hours later with a discount coupon as an incentive. The last email should be sent 48 hours later, reminding the client of the discount coupon and how it’s about to expire.
With these incentives, a cart saver program can help change the minds of your prospective clients.
Spin it to win it.
As mentioned, spin-to-win programs yield the most conversions at 10%. That said, it’s vital to capitalize on this promo for its revenue-boosting opportunities.
Not only is this helpful for targeting new customers, but it can also encourage your current clients to make a repeat purchase. After all, this usually comes with attractive discount codes and free shipping coupons.
Popups are important.
Contrary to popular belief, popups are not always the bad, virus-laden kind. In fact, you can use this to benefit your store.
Welcome popup
The first example is the welcome popup, which can help you engage first-time visitors. It should appear five seconds into the website or when the client has read 75% of the page content.
When doing this, make sure to have a thank you message that details the coupon code or related offer. After all, some clients may find it troublesome to open their email just to get your promo offer.
If they don’t click on the thank you message right away, then it’s time for you to send an email blast. That way, you still have the chance to convert them even when they have left the website.
When done well, a welcome popup can garner as much as 5% in conversions.
Cart saver popup
Since cart abandonment can be pretty prevalent, it pays to have this kind of popup. This can help change the minds of first-time clients and repeat buyers.
With this popup, you stand a chance to enjoy a reasonable conversion rate of 10%.
It’s all about cross-selling and upselling.
While it’s good to have a client with one purchase, wouldn’t it be better if that person bought more? You can make this happen with a good cross-sell or upsell.
With a cross-sell, you offer products that are related to the buyer’s current item. With an upsell, you recommend a better or more expensive version of the product at hand.
With these techniques, you get to sell more – and earn more!
An e-commerce business is not always a bed of roses. While it can help you generate a lot of revenue, you need to work hard for it.
By following these expert recommendations from Matthew Lepre, you get to earn more with relative ease.
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