Is it your first time running a webinar? Or perhaps, you’re trying to figure out how to come up with the best webinar?
Whatever is your goal for creating webinars, you need to start by having the best tools for automated webinars and live webinars. If webinars are a huge part of your marketing strategy, reliable tools are crucial to ensure the quality of your presentations.
Nowadays, webinars have a wide reach that you never know who might see them. It could even be your next customer, which is why you should always put your best foot forward. Read on to learn what webinar tools you must have in your arsenal.
1. Webinar Software With All Features You Need
Not all software platforms are the same. Don’t pick the best webinar software just because it’s the top choice in the market, but because it has everything you need to run successful webinars.
Make a list of your required webinar features and start a free trial before committing to webinar platforms. For instance, if you sometimes run automated webinars, you need software to handle both live and automated webinars.
Determine whether the software can deliver the best experience for the host and attendees matches what you wish to provide. Here are other webinar platform features that you may want to consider:
You may need a webinar platform that enables you to create a landing page for registration. This allows your registrants to easily fill out a form to sign-up for your webinars. Moreover, it lets you capture information on the number of attendees as well as their email addresses.
Another thing to consider is the ability to send email reminders and updates to your attendees. Emails are critical when it comes to following up with registrants and not leave them hanging.
Video conferencing, interactive video, live video — anything that involves video now plays a crucial role in the marketing industry. This makes it a great form of content to include in your webinar production.
Chance are, you may already have existing videos recorded that you may want to share during your live events. If you plan to show videos during a webinar, it’s good to do a bit of editing to make sure it aligns with the rest of your content. A good webinar platform lets you edit recorded videos or automated webinars directly.
2. PowerPoint Presentation
Often you’ll need slides to present your topic during a virtual event. If you don’t already have a Microsoft PowerPoint, it’s about time you invest in one or find another alternative like Keynote. This webinar tool lets you put together a visual component that helps brand the presentation to your business.
If you’re attempting to be funny or quirky in your free webinar, you can show that in your slides. Some of the best webinar platforms offer the ability to upload PowerPoints directly into the platform, which gives the audience a clearer view.
3. Fast Internet Connection
Streaming a live webinar takes a lot of internet bandwidth. The best webinar can’t happen if you have a slow internet connection. Your attendees can get easily disappointed with frequent delays and connection issues throughout your presentation.
As you’re setting up your webinar, make it a habit to test your internet speed first and ready some back-up plan if it’s slow.
4. Image Editor
A good image editor like Adobe Photoshop is another good investment for your webinar. You can use an image editing tool to help you craft eye-catching PowerPoint slides with branded images.
An image editor also allows you to edit a speaker’s headshot and assist with creating your webinar registration pages or email invites. Using a good image editing tool can help make your webinar look polished and professional.
5. High-Quality Physical Equipment
Other than webinar platforms, you’ll need good physical equipment to produce and run HD video. Here is a list of must-have equipment when it comes to creating on-demand webinars:
Most people feel more confident when the speaker shows their face on a webcam. This delivers a more personal feel and helps attendees connect with the presenter on camera. Make sure you have a high-quality webcam to give yourself the best chance at looking good.
You wouldn’t want yourself or your co-host to look grainy on screen. If your laptop doesn’t have a good built-in webcam, consider buying one that plugs in via USB.
While your laptop may already have a built-in mic, it’s best to invest in a standalone mic for superior sound quality. This could either be a mic that sits on your desk or a headset.
If you’re planning to be on a webcam, it’s recommended to use a discreet microphone and not a headset that’s visible. Otherwise, you may look like a call operator than an industry expert that you are.
Laptop or Computer
It’s a no-brainer, but having a good laptop or PC ensures you’re prepared to go live. If you’re on a laptop, make sure that your charger is nearby or you’re already plugged in. Webinars can drain your battery fast, and you don’t want to leave your live attendees hanging.
Get started with confidence!
With the correct tools, you can focus more on creating and presenting the best webinar. Online events need features from the best webinar platforms. If you can, try signing up for one to ease your journey towards a successful webinar.